The 7-Step Process

Proven efficiency with maximum flexibility

Pure Ink Marketing has designed its creative process with total project management in mind while keeping our clients free to do what they do best—run a business. From the initial quote to the final production, Pure Ink is here to assess your business and deliver the competitive advantage.

Below is a brief overview of the 7-Step Process. While rush services are available to our clients, Pure Ink’s staff invests heavily in the time and due diligence to provide the best quality service and options.

1. Contact

This is the initial point of contact between you and our staff. We make it very easy to access our team through the contact pages on this site. We are also available by phone and email.

If you already have a project in mind, click on the “Request a Quote” icon to provide us with details of your needs.

2. Explore

Once you have reached out to us, we will contact you within 2 business days to access your project. Together we will outline parameters, budget considerations, and end-product needs. We’ll even come to you!

This is a great opportunity to collaborate with our designers and explore ideas that can directly impact your success. Together, we will be able to identify objectives and measurable goals for the project.

Additionally, we will be asking basic questions about your company, your current position in the market, and what differentiates your from your competition. With some of these ideas in mind, we will effectively create a solid project scope!

3. Research

The core of any project is the brand. It derives unity and definition for your company and is an element your customers rely on.

Every project is confronted as a problem needing to be solved with the brand in mind. Whether Pure Ink Marketing is providing a simple Business Card design, or a complete Brand Overhaul, we make it our business to know your business and the proof is in the details.

Pure Ink Marketing takes the time to understand your customers, competition, and position from the very onset of any project.

In any form of marketing, you have only seconds to be seen, recognized, and remembered by your customers. It takes a willingness and know-how to dig and find that solution.

4. Strategize

Once Pure Ink Marketing fully understands your needs, we will develop a series of concepts and possible solutions to your project. Based on our market research and our client’s direction, we will create dynamic imagery and content to best communicate the message.

Each will be combined with an associated timeline and budget proposal. Depending on the scope of the project, timelines will generally range from one to several weeks.

After receiving the proposed concepts, the feedback and approval process begins, in which the final concept art and timeline are set.

5. Design

Our designers consider every interaction, or “Contact Point” your customer has with your brand. From arriving at your store, to speaking with an associate and buying your product, each “Contact Point” is an opportunity to strengthen your brand, products and services.

We recognize the need for every element to work in harmony and the opportunities for strengthening this message are endless. Our design will maximize the opportunities available to your brand creating new “Contact Points” through web and social media, store signage, or even the simple business card.

6. Execute

For many of our clients, our work will flow seamlessly into their already existing catalogue of marketing materials. For others, unveiling a new concept for your brand can feel unnerving and come with a lot of logistical and even legal questions.

Pure Ink is there for our clients. We will make transitioning and implementing new designs as easy as possible for our client and their customers.

Pure Ink will work with the necessary client development teams to ensure that few issues arise as possible and provide quick resolutions to any problems during a transition.

7. Qualify

Our work isn’t finished once we pack up and deliver our product. Pure Ink utilizes a wide array of resources to monitor the success of any project. If we created a web ad for an event, we want to measure its success.

Our content comes complete with powerful analytics to provide the most current feedback to our clients. This feedback allows us to further focus our concepts in future iterations of our projects.

Pure Ink Marketing, A Limited Liability Company | Greenville, South Carolina